Taboola Advertising Policy
Last Updated: May 2026
This policy explains Marualessi Home Ltd's use of Taboola, a native advertising and content recommendation platform, and our commitment to maintaining transparency and compliance with Taboola's advertising guidelines.
What is Taboola?
Taboola is a content discovery and native advertising platform that helps connect users with relevant content and advertisements from various publishers and brands. Taboola powers recommendations on many of the world's most visited websites, helping users discover content they might find interesting.
How We Use Taboola
Marualessi Home utilises Taboola for the following purposes:
Content Recommendations
Taboola widgets on our website recommend relevant articles and content that may interest our readers. These recommendations are personalised based on user interests and browsing patterns.
Native Advertising
We display sponsored content and native advertisements through Taboola's platform. These ads are clearly labelled as "Sponsored" or "Ad" to ensure transparency.
Traffic Distribution
We may use Taboola's services to promote our own content on other publisher websites, helping readers discover our articles and product reviews.
Our Commitment to Quality
Marualessi Home is committed to maintaining high standards for all content and advertisements displayed on our website. We adhere to Taboola's strict content guidelines, which prohibit:
- Misleading or deceptive advertising practices
- False or unsubstantiated claims about products or services
- Content that promotes illegal activities or substances
- Adult content, gambling, or payday loan advertisements
- Get-rich-quick schemes or misleading financial opportunities
- Content that exploits sensitive events or tragedies
- Before-and-after images that create unrealistic expectations
- Health claims not supported by scientific evidence
Transparency and Disclosure
Clear Labelling
All Taboola-sponsored content on our website is clearly labelled as advertising. You will see indicators such as:
- "Sponsored" tags above recommended content
- "Ad" labels on promotional content
- "Promoted" or "Recommended by Taboola" disclosures
Marualessi Independence
Marualessi Home maintains complete Marualessi independence. Our product reviews, articles, and recommendations are based on genuine research and expertise, not influenced by advertising relationships. Sponsored content is never presented as Marualessi content.
Data Collection and Privacy
What Data Taboola Collects
When you interact with Taboola widgets on our website, Taboola may collect:
- Browser type and version
- Operating system
- IP address (anonymised where required)
- Pages visited and interaction data
- Device information
- General geographic location
How This Data Is Used
Taboola uses this information to:
- Personalise content recommendations
- Improve the relevance of displayed advertisements
- Measure and optimise campaign performance
- Prevent fraud and ensure security
Your Privacy Rights
You have the right to opt out of personalised advertising from Taboola. You can manage your preferences by:
- Visiting Taboola's Privacy Policy
- Using the "Do Not Sell My Personal Information" link where available
- Adjusting your browser settings to block third-party cookies
- Using industry opt-out tools such as the Network Advertising Initiative
Taboola's Compliance Standards
Taboola maintains strict compliance standards that we, as a publisher partner, must follow. These include:
| Standard | Requirement |
|---|---|
| Content Quality | All content must be accurate, truthful, and not misleading |
| User Experience | Landing pages must provide value and match ad promises |
| Prohibited Content | No deceptive, harmful, or inappropriate material |
| Advertising Disclosure | Clear labelling of all sponsored content |
| Data Protection | Compliance with GDPR and other privacy regulations |
Prohibited Advertising Practices
In compliance with Taboola's policies, Marualessi Home does not allow advertisements that:
- Use clickbait headlines that misrepresent content
- Promote counterfeit goods or copyright infringement
- Contain malware, viruses, or harmful software
- Encourage discrimination or hate speech
- Target vulnerable individuals with predatory offers
- Make unsubstantiated health or medical claims
- Use fear tactics or urgency manipulation unfairly
- Impersonate trusted brands or organisations
User Control and Opt-Out Options
Managing Your Preferences
You can control how Taboola personalises content for you:
- Access Taboola's User Rights Portal
- Request access to your personal data
- Request deletion of your personal data
- Opt out of interest-based advertising
Browser Controls
You can also manage Taboola and other third-party tracking through your browser:
- Enable "Do Not Track" in your browser settings
- Block third-party cookies
- Use private or incognito browsing modes
- Install ad-blocking extensions (though this may affect website functionality)
Reporting Concerns
If you encounter an advertisement on our website that you believe violates Taboola's policies or our own standards, please report it to us immediately. Include:
- A description of the concerning content
- The headline or text of the advertisement
- The approximate time you saw it
- A screenshot if possible
Contact us at: [email protected]
Updates to This Policy
We may update this Taboola Policy from time to time to reflect changes in our advertising practices or Taboola's platform requirements. Any changes will be posted on this page with an updated revision date.
Additional Resources
For more information about Taboola and online advertising:
- Taboola Privacy Policy
- Taboola Advertising Guidelines
- Network Advertising Initiative Opt-Out
- Digital Advertising Alliance Opt-Out
Contact Us
If you have any questions about our use of Taboola or native advertising on our website:
- By email: [email protected]
- By phone: +44 20 7946 0958
- By post: Marualessi Home Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ